POIZON

POIZON is a fashion marketplace that curates global styles in a wide range of categories, including shoes, clothing, luxury and more. Goods sold through POIZON need to be certified as genuine by POIZON before being released to consumers worldwide. It was one of the first companies to develop this shopping model, "verification before shipment", which guarantees the quality of the shopping experience and ensures the authenticity of the product. POIZON is an authentic go-to-platform focusing on the latest sports shoes, streetwear, accessories and other fashion goods, in line with the expectations of the younger generation, growing from a fashion lifestyle community to an online marketplace with professional fashion product certification services, allowing hundreds of millions of young people to "visit, buy and interact".

Campaign Goal

POIZON uses influencer marketing to improve brand awareness and drive application download and user conversion. Meanwhile, POIZON also carries out corresponding promotion on the identification and transaction selection lines respectively, and combines different kol characteristics to reflect POIZON's innovative service model to present the value of business alienation.

2023.07-2023.12

Sneakers as a representative of the trend of bloggers cooperation promotion, the number of followers ranged from 200k to 800k, POIZON identification and trade selection to carry out diversion promotion.

2024.01

Recently, the co-bloggers mainly segmented the market for 18-34 year old user portraits to prepare for the next marketing release.

15M+ Cumulative
exposure
30K+ Interaction
Volume
20K+ Click
jump
40K+ Fans
accumulated

What others say

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Vannie Cui
Vannie Cui
As a fashion market in the Internet, POIZON's selected partners must have market acumen and the ability to deal with problems quickly. In real time, according to the general direction, change the frequency and change the cooperation mode. There is no doubt that MERCURY DYNAMIC has this characteristic. Every marketing node is a battle for us, and MERCURY DYNAMIC and POIZON will continue to work together in the future.