CS-Mercury Dynamic

CAMSCANNER

Founded in 2017, CamScanner focuses on intelligent word recognition technology, and has been deeply engaged in optical character recognition, handwriting recognition image processing and other fields for many years. As the discovery's most advanced scanner application, it is recognized by more than 750 million users worldwide. CamScanner features include smoothly digitizing receipts, contracts, and more, and saving them in detailed pdf or jpg format. Transition from bulky devices to this fast, accessible scanner application that simplifies document management.

Campaign Goal

CamScanner's influencer marketing aims to increase brand awareness, drive app downloads and usage, and increase consumer engagement and loyalty, resulting in increased download conversion rates and brand voice volume. Brand products are implanted in TikTok sitcom and daily life, and the video content includes exposure in class/exam/family scenes, so that the use scenes are laid more naturally; Use the influence of overseas Kols to increase software exposure, improve brand voice, and harvest precise audiences such as students and teachers.

2022.12-2023.03

First cooperation

MERCURY DYNAMIC, as an agent, helps CamScanner to integrate and publish on YouTube shorts, TikTok and Instagram, and invites several top bloggers (600k+ followers) to publish marketing content. Reached the highest viewing volume of a single release data :854k, the number of likes 27.2k data magnitude.

2023.05-2023.06

Problem solving

Language conversion: Facing kol, English is not very good, so I need to switch to Spanish when communicating.

2023.07-2023.08

Build resource base

Set up a blogger database one and a half months in advance, understand Party A's selection criteria and preferences, and more accurately push bloggers to Party A.

2023.12-2024.01

Future cooperation direction

The cooperation between MERCURY DYNAMIC and CamScanner is ongoing. Q1 is divided into two periods. In the new quarter, user portraits are formed for small theaters: life/family/workplace/campus, teachers and professional students, and brand is revealed with different shooting techniques and creative content in line with brand promotion.

400M+ Cumulative
exposure

9M+ Interaction
Volume

100K+ Click
jump

50K+ Fans
accumulated

What others say

Trusted by many,check our reposts below

Laura

As a key strategic partner in influencer marketing, MERCURY DYNAMIC has proven its expertise and effective execution strategy since 2023, helping us not only transform consumer insights, but also create several high-profile campaigns. We achieved a breakthrough from 0 to 1, allowing us to develop a unique market in North America and Indonesia, and expand the audience from students to business elites. MERCURY DYNAMIC is our most trusted partner. The cooperation not only helped us achieve our goals, but also allowed us to learn relevant professional knowledge and experience. We look forward to continuing to work with MERCURY DYNAMIC in the future."

Partner blogger video

gazi.ai