37GAMES-Mercury Dynamic

37GAMES

37 Interactive Entertainment Network Technology Group Co., Ltd. is one of the top 20 Internet enterprises and the world's TOP20 listed game enterprises. With the mission of "bringing happiness to the world", 37 Mutual Entertainment owns the research and development brand 37 Games, the professional game operation brand 37 online games, 37 mobile games, 37GAMES, and the education brand MiaoXiaocheng.

Campaign Goal

1、Communication-Creative circle-breaking around the Walking Dead linkage and the second anniversary of PNS, to form the degree of dissemination and topicality. 2、Conversion-Convert potential IP users and pan-users into gamers

2022.08-2022.10

Precise Target Audience Positioning

MERCURY DYNAMIC helps 37 Interactive Entertainment to find bloggers in overseas markets, so that the brand knows exactly its target audience in overseas.

2022.11-2022.12

Content Creativity and Experience Enhancement

MERCURY DYNAMIC controls the creative content of KOLs, and through the personal charisma and creative expression of netizens, it brings richer and more vivid experience to the game products and attracts more users.

2M+ Cumulative
exposure

30K+ Interaction
Volume

8K+ Click
jump

10K+ Fans
accumulated

What others say

Trusted by many,check our reposts below

Chen

MERCURY DYNAMIC was our partner of choice, and they gave us ideas on how to use marketing creativity to break through different markets and find potential IP market users to convert into gamers. The collaboration with MERCURY DYNAMIC is a breakthrough around transformation and an important part of our campaign to bring the Walking Dead together with PNS's second anniversary.

Partner blogger video